Capillary integration specializes in offering web based CRM ( Customer Relationship Management) solutions to retailers. Now users can manage customer loyalty programs by integrating GoFrugal POS software with capillary CRM for redeeming the points or coupons. Giving the flexibility of running card/card less based loyalty programs and hybrid program that can offer both. Also Presents an outstanding shopping experience with real-time rewards points, recommendations, coupons and more – centered on customer.
Capillary integration with GoFrugal POS
Is your revenue strategy focused on acquiring new customers more than retaining existing ones? If yes, then you are among 63% retailer who consider customer acquisition to be the most important marketing goal where as successful companies know that retaining their loyal customers is much more important for both revenue and marketing. How?
Let’s look at the top 3 reason:-
- More Sales and Visits: A recent survey was made on 2000 businesses having different loyalty programs that constitutes 14 million store visits from more than 1 million customers. The study found that loyal customers (those who visited stores at least 10 times) account for about 20% of the total customers. Too low? Guess what! That 20% drives 80% of the total revenue and 72% of total visits as well.
A unique loyalty that creates customer who creates customers
Mr.Sanjay & Mr.Sourabh the two most young aspiring entrepreneurs in Maharashtra. Started “Green season” in 2013 with lots of dreams. After initial struggle for 6 months, they decided to get feed back from customers and buy a reliable software that can help them in all ways
Loyalty management software helped them change the business strategy and do in a exclusive ad different way to catch the attraction of customers
- Regular SMS to customers on new arrival, recipes, benefits of specific vegetables and about offer schemes.
Your retail mix is the only reason shoppers visit your store. So, a better catchment will not delight them – after all they are in your store only for this very reason. But that’s where your loyalty management program comes in handy.
Because you can reward them for what they consider it as a mundane task – shopping. That’s how you delight customers. Further, a properly designed loyalty program not only rewards loyal customers, but also helps you provide a window to understand them more – what are they like, why do they buy what they buy, and finally, how do they see you (your retail store)!