|
 |
GoFrugal Customer Spotlight - BornBabies |
|
 Born Babies Case Study also available in PDF format (267 KB) |
Customer :BornBabies (Leading Kids wear)
Industry : Kids Wear
Application Nmae : RayMedi RPOS, RayMedi NetTrade and RayMedi Alert |
|
Blurb
RayMedi fuels the growth of Born Babies, Little Kids
Born Babies, Little Kids is an exporter turned retailer of kids wear with 5 retail outlets and 3 warehouses spread across all the southern states. They are expanding rapidly with plans to have Pan-India presence and also establish outlets overseas. GoFrugal helped them improve the operational efficiencies of centrally managing these retail outlets with RayMedi business management solution. This improved the confidence levels and the ability of the customer to expand the number of outlets easily.
The Customer
Born Babies, Little Kids is an exporter turned retailer of kids wear with 5 retail outlets and 3 warehouses spread across all the southern states. They are expanding rapidly with plans to have Pan-India presence and also establish outlets overseas. Currently, all their outlets are 100% owned by the promoters of the retail chain. Most of their inventory needs are taken care of by their captive manufacturing unit, which was earlier exporting kids wear to named accounts in the North American and European markets
|
| |
Business Challenges
The customer faced the following challenges:
- Normalization of operational efficiency between the warehouse and the retail outlets
- Multiple taxation as the operations are spread across states
- Information access that will allow rewarding of their loyal customers
- Access to information on customer purchase behaviour as local habits and preferences vary between states
- Business management solution that would seamlessly scale with the scaling of operations and take care of the future needs
- Propagation of loyal customer information across outlets towards offerings discounts and promotions
|
| |
GoFrugal Solution
GoFrugal implemented RayMedi business management solution at all the 5 retail outlets and 3 warehouses, which included RayMedi RPOS, RayMedi NetTrade and RayMedi Alert. GoFrugal also helped the customer by doing point customizations specific to their needs. This helped the customer handle all their business challenges and expand their outlets with improved confidence levels. |
| |
