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GoFrugal Customer Spotlight - Gandhi Bakery |
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 Gandhi Bakery's Case Study also available in PDF format (409 KB) |
Customer :ShriGandhi Bakery (Leading Bakery Chain)
Industry : Food Corporation
Application Name: RayMedi HQ, RayMedi RPOS and RayMedi Net Trade. |
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About GoFrugal
GoFrugal Technologies integrates computing, telecommunication and Internet technologies for complete automation of retail and distribution business. It is promoted by successful software, distribution and industry domain experts. GoFrugal Technologies has a strong development team in its headquarters at Chennai and has field sales & support team spread throughout India. It has presence in 14 states and more than 50 locations in India with strong presence in semi-urban & rural towns. GoFrugal has 10,000+ satisfied Customers across India.
About Client:
MITESH FOOD PRODUCTS PVT. LTD. would like to introduce them as ‘Shree Gandhi Bakery’ (SGB) - one of the leading brands of bakery products in Baroda. SGB came into existence in 1950 with the noble vision and commitment of catering hygienic and nutritious bakery foods to millions throughout Baroda, Gujarat, India.
As one of the oldest bakeries in the city, SGB sets the high standards for others to emulate and follow. SGB is driven by the innovative vision to consistently bring novelty in the culinary avenue by catering unique delicacies to all - old and young. Thus, they introduced Mr. Puff - the novel concept of fast food outlets to attract the younger crowd by serving their favourite delicacies fresh off the shelf.
Today, Gandhi Bakery have 12 outlets in Gujarat out of which 10 are situated in Vadodara in different localities & rest of two are in Anand & Bodeli. Shree Gandhi Bakery now exports to many countries with the Brand Name Mr. Puff Mast Munchies & Cookie King. They exports to countries like USA(Chicago), Singapore, New Zealand, Fiji, Dubhai,Nigeria(Ligos) & Australia. Here in this countries the Products like Premium Butter Khari, Premium Toast,Roasted Bhakharwadi, Roasted Samosa &Butter Biscuits( Makhania) are well in demand.
Due to an uncompromising quality, consistency and tastefulness of its products, Shree Gandhi Bakery occupies a special place in the market of Gujarat, and more importantly, in the hearts of many people! SGB's journey continues to be successful and exciting as SGB moves on to find new Customers, who become steady Customers all along! |
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Solution Highlights
RayMedi solution at SGB allows them to manage inventory, sales, delivery and sales order to delivery automation process at the outlet with great ease. Now in RayMedi, sales orders are received from Customers from different outlets and delivery of these orders are scheduled to other outlet. In Outlets with RayMedi RPOS orders are forwarded to the warehouse electronically where in the actual order is executed. Once order is executed the same is sent to the concerned delivery outlet where they can make sales against the sales order at RPOS which helps in efficient delivery management. At time of placing order Customer can give his preference to shape, add or remove modifiers (Toppings, creams etc) and message can be captured in sales order to be written on cake.
SGB used to spend about 30-40 minutes at the end of each day to know what is required for the next day and the special orders for the next day. Using this, the production sheet for next day will be prepared. This process will start around 9:00 PM and will go on well past 11:30 PM. The production sheet was to be made ready before the kitchen staff report to work the next day. By automating this entire process, the production sheet is ready with a click of the button. Also, automation of this process has reduced the errors and has helped in speeding up the delivery.
With RayMedi HQ solutions implemented they are able to manage all masters and see all reports from various outlets central |
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Benefits:
Lower operating cost
Low operating cost due to the unique RayMedi NetTrade messaging solutions that can work over dynamic IP address link also. Data is transferred via GoFrugal’s per group server in encrypted format which make it most secure transaction.
Improved Customer Service and Satisfaction
Now Customer is having a ease to order at any outlet and take delivery from any outlet and this brings Customer a world class service, Customer gets to feel uniform and consistent Customer service.
Higher operational efficiency
RayMedi business automation software solution can help in establishing and enforcing operational processes, monitoring and measuring the adherence to processes, analyzing and continuously improving the process and practices for better results. Also it helps in establishing the right controls for effective enforcement. Before implementing RayMedi at SGB Time spent on production sheet preparation was 2-3 hours a day which has came down to just a click of button also time spent on preparing dispatch schedule had came down considerably.
Delivery Tracking and Wastage Management
RayMedi provides a very comprehensive and user friendly system which helps SGB in efficient delivery and wastage management
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Benefits of going with RayMedi
- Highly robust and secure to prevent pilferage and fraud.
- Suitable for multiple formats such as dine-in/full service restaurant, take-away, delivery and express formats.
- Suitable for managing COCO [company owned company operated], COFO [company owned franchise operated], FOCO, FOFO stores. You can mix and match the stores as per the ownership, business arrangement and operational requirements including partnership arrangements.
- Ease of use and simplicity reduces the training time and the robustness minimizes the inadvertent errors made by POS operators. As there is lots of churn among POS operators, this is one of the biggest benefits of RayMedi point of sale
- Accurate recording of all inventory transactions lead to better inventory management and increases service levels by preventing lost sales opportunities
- Flexible and comprehensive inventory classification to suit your business needs. Such inventory classification can be specific to each department.
- 100% audit of all operations. Audit log help investigate issues to learn about the operational issue including security lapse and help you take steps to prevent them in future.
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Business challenge:
Modern retail demands efficient operations management to have tight control over the margins, exemplary Customer management to hold and retain Customers, attractive promotions and schemes management to attract and retain new Customers. In Food and beverage industry ingredients should always be fresh, since perishable, wastage should be minimum. Due to lack of ingredients, should not lose sales. Unsatisfactory interaction experience can be a deterrent for a Customer to do repeat business with an organization, and no one wants to lose a Customer to a competitor. Lack of Customized self assisted service adds further to Customers. Retailers may have the right processes and policies for Customer interaction management in place, but inability to execute them may impact their business. RayMedi becomes the differentiator in helping the retailer to change and adopt to the new business process with it's unique features and benefits. |
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The challenge:
Before implementing RayMedi software at SGB the challenge was to manage sales order to delivery automation at the outlets. SGB used to spend about 30-40 minutes at the end of each day to know what is required for the next day including the special orders. Using this, the production sheet for next day was to be prepared, this process will start around 9:00 PM and will go on well past 11:30 pm as production sheet was to be made ready before the kitchen staff report to work the next day.
Sales order was received for different variety of cakes with shape charges, advance amount, different toppings, etc. The major challenge was that, orders can be taken from any outlet and delivery of same can be taken from any outlet. These orders were to be forwarded to the warehouse where in the cakes were prepared. Once the cake is prepared the same has to be sent to the concerned outlet where they can make sales against the sales order at POS with advance adjustment etc. |
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Customer Speak
Mr. Deepak, SGB General Manager says “RayMedi makes the work simpler and easier. It is the most secure software for my business. It is not that a trained staff should operate RayMedi product. Our staff members feel it is very easy to operate. It is well designed with user friendly interface. After I started using RayMedi, I can concentrate more on introducing new varieties”.
Mr. Vinod, SGB Factory Manager says “We are using RayMedi solutions to manage our business the depth of product is amazing. Reports are very comprehensive and user friendly to use it saves lots of time. Category wise stock transfer report is very useful to maintain exact delivery made to outlets. Apart from this the product supports user defined reports which enables us to Customize any report. Re-order options are very useful for the efficient purchase management”. |
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