It doesn’t matter whether you already have an online ordering app or are planning to launch one. Having a marketing strategy for online grocery stores is essential to your business success.
Sufficient research and a surfeit of statistics prove that customers buy more when they spend more time while shopping. With the rising COVID tide, people tend to rush through stores trying to catch just a few things and letting COVID catch up with them. In the process, their purchase stutters and your sales suffer!
Don’t worry, relax… we have the perfect solution to vaccinate your sagging sales. Ask your customers not to come to your store!
Instead, let them shop from the comforts of their own living rooms, with your own OrderEasy app and make them shop to their heart’s content and have their orders delivered at the convenience of their doorsteps. A perfect win-win scenario, if ever there was one!
In a world where people literally live with their mobile phones and love to lead their lives with them, OrderEasy makes their shopping easy. And your life a whole lot better.
It is easy to attract customers to your online grocery stores with these simple and economical marketing strategies. Learn how to promote an online grocery store app to customers with GOFRUGAL OrderEasy! Here are a few tips.
Select any marketing ideas for your online grocery business that will work high and watch it work wonders!
1) Design your own posters with free tools:
Advertisement posters are one of the most effective marketing strategies for online grocery businesses. There are free online tools available on the internet, tools like Canva to design attractive posters to promote your app using ready-made templates. Put up these posters on your grocery store premises, on the walls and over the counter. Bingo, you are on!
2) User QR code to provide easy access:
Use of QR code… a modern, trending and very effective digital marketing and tool for any online grocery store. Studies say 4 out of 10 people get attracted to graphical ads and are willing to give it a try. Why don’t you too!? Make it easy for customers and passer-by to scan your QR codes with large codes printed on posters.
- Add it on your invoice print, so your customers can see them, more importantly, use them, and most importantly, find it convenient to shop.
- Post it on social media stories and posts
Your online QR code generator is just a search away on the internet.
Help video: How to add QR code to your bill design?
3) Run promotional SMS campaigns:
Promote your online grocery store using GOFRUGAL Alert services, share your app links with your existing and potential customers. You can, of course, use third party SMS services too. This will help you put a word to your customers and help spread the message about your services. Sharing your app link makes it easy to reach your app and download it. This will be the easiest marketing strategy for your online grocery store.
Visit our website to know more about GOFRUGAL Alert services.
4) Promote your app using WhatsApp:
WhatsApp, the most common and widely used social media platform. Do you want to know how to promote an online grocery store? Well, you can create a broadcast or a group and announce your online services to the world. In ‘WhatsApp Business’, you can set up your app link or weblink as an auto-response, divert your customer order resource from WhatsApp/SMS/call to your user-friendly OrderEasy app. Isn’t it a great marketing strategy for your online store?!
5) Create a social media profile:
Spending time on social media can be a great way to target advertising as people. This will be a successful marketing strategy for your online store to get good visibility. When you engage with consumers more, they engage in shopping even more. In your shop!
6) Inform walk-in customers while billing:
Mouth publicity, we don’t have to tell you how effective it can be, the world knows. Instruct your billing counter staff to educate walk-in customers about your OrderEasy app. And encourage them to use it next time for shopping & enjoy the doorstep delivery. In addition, display your grocery store’s banner at the front of the store that you have created in order to promote your grocery store online. This is a great marketing strategy for your online store, isn’t it?
It will be the best marketing plan for online stores because word of mouth advertising will work better than any other method since people will be more likely to try it after hearing about it from friends or family members. Encourage customers who order from our app to add five customers to get 5% off on their next bill. Ask them to gang up for gifts. We are sure you will find it bang for the buck!
Now that you have a clear idea on how to promote an online grocery store, go ahead, choose an idea and make your customers order easy with OrderEasy! That’s not it, having the right grocery management software ensures your operations are stable enough to support the business expansion goals.
You haven’t launched your online app yet? What are you waiting for!? Get your branded app in just 7 days!