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Menu Engineering

What is Menu Engineering? How to create a profitable restaurant menu?

People like to sit in restaurants for hours to soak into the atmospherics and savor the mood. Yet, they spend a mere 109 seconds on the one thing that would define their whole evening – the menu!
Restaurants need to carefully curate and update their menu to ensure it lists only the bestsellers and leaves the bombshells. They need to carefully update their menu and constantly refine its contents to help drive more sales and, consequently, profits. There is a simple way to do it. It is called Menu Engineering!