The company
Sarumam Pharmacy was founded in 2007 with a clear mission to make medicines accessible and available under one roof. What began as a single outlet in Padi, Chennai, has grown into a multi-branch pharmacy chain across Korattur, Mogappair, and Ambattur.
Specializing initially in dermatology medicines, Sarumam gradually expanded into general pharmacy based on customer demand. Today, the business manages over 10,000 SKUs, working with 400-500 suppliers, serving a growing base of repeat customers.
With scale came complexity, inventory precision, expiry management, supplier coordination, and the need for real-time visibility across outlets.
The challenge
As Sarumam expanded, operational discipline became non-negotiable.
Inventory growth from 5,000 to 10,000+ medicines increased the risk of:
- Managers could delete or edit bills, creating misuse risks.
- Stockouts leading to lost sales
- Short-expiry losses
- Manual purchase planning errors
Managing 400+ suppliers required consistent reorder planning and tracking.
Without automation, purchase decisions depended heavily on staff experience and manual judgment.
Customer expectations also evolved:
- Digital receipts
- Faster service
- Transparent billing
- Assured availability
As outlets increased, owner dependency had to reduce. Store managers needed structured systems to operate independently without compromising control.
The solution
Sarumam Pharmacy implemented Gofrugal's integrated pharmacy management system to centralize operations and introduce structured workflows.
What followed was a transformation in how the business managed inventory, purchases, expiry, and visibility.
- Tamper-proof structured billing: Billing processes became standardized. Reports enabled daily sales monitoring and incentive calculations without manual intervention.
- AI-powered reordering: Daily sales data is analyzed automatically. Reorder quantities are calculated using demand patterns and supplier mapping. Overstocking and understocking are prevented before they occur.
- Expiry & aging control: Closing stock and aging reports (0-30, 30-60, 60-90 days) help identify slow-moving products early, enabling timely vendor returns and reducing short-expiry losses.
- Rack-level product mapping: Each medicine is mapped to rack and box numbers, enabling faster product retrieval, easier transfers between outlets, and streamlined expiry tracking.
- Customer trust through Exclusive CRM: Digital bills are sent instantly via SMS, improving transparency and building customer confidence.
- On-the-go control with WhatsNow: Real-time alerts, sales visibility, top customer insights, and stock status are available on mobile, eliminating the need for physical presence.
“From structured billing to AI-powered reordering, Gofrugal gave us the confidence to grow without operational chaos.”
Mr. Jayakumar,
CEO and Founder, Sarumam Pharmacy
Benefits and ROI
- Inventory clarity at scale: Managing 10,000+ SKUs is no longer chaotic. AI-driven reordering ensures consistent stock levels across outlets.
- Reduced expiry losses: Structured aging reports allow proactive returns, significantly reducing capital loss from near-expiry products.
- Smarter supplier coordination: Reorder planning is automated, reducing emergency purchases and improving supplier efficiency.
- Independent store operations: Managers execute daily tasks without constant supervision because workflows are system-driven.
- Phygital customer experience: By blending physical presence with digital processes, Sarumam delivers both trust and convenience, building a modern pharmacy model.
Looking forward
With Gofrugal as the operational backbone, Sarumam Pharmacy has evolved from a single-store setup into a structured, scalable pharmacy chain.
Inventory automation, AI-driven purchase planning, expiry discipline, and real-time dashboards have replaced manual uncertainty.
As the business looks toward further expansion, the foundation is already built — not on individual effort, but on process-driven systems that scale.
For Sarumam Pharmacy, growth no longer means complexity. It means clarity.