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TruePOS merges with GOFRUGAL Technologies

New user-friendly website offers both on-premise & on-demand Retail solutions

Chennai, India, December 23, 2013 - GOFRUGAL announced the website merging of its cloud offering, TruePOS, as a brand with the parent brand. Simplicity is the only way going forward and for the ease of users, this merging has been done. They now have a brand new website, designed to provide a clear direction to the user through its 'offerings' menu. With this change, GOFRUGAL now provides its different offline and online retail business management solutions as an umbrella offerings.


A customer usability survey was also conducted to understand the user behaviour and solution requirements for both its offline and online product offerings. The study revealed key insights on design considerations and user navigation, which helped the team create a consistent website experience.


Anupama Kadambi, Director - Marketing, GOFRUGAL, has this to say, “We believe GOFRUGAL as a brand stands for its trust among customers and have thus worked towards this goal of assuring them of exceptional service and software delivery. This unified approach is to present solutions offered which gives a choice to customers to choose the platform they want to run their business with be it on-premise, on-demand or on-mobile. This will help us grow and add value to our customers.”


To know more about GOFRUGAL, visit www.gofrugal.com.


About GOFRUGAL Technologies

GOFRUGAL is recognized as the sole provider of end-to-end business automation solutions for Retail and Supply Chain business. It is headquartered in Chennai and has a pan India presence. GOFRUGAL integrates cloud computing, Web 2.0 and Mobile technologies to address complete business management needs of independent and chain retailers.


It's POS solutions facilitate collaboration and automation among the entire trade and supply chain ecosystem. GOFRUGAL has always been the first one to introduce new technology based solutions such asNetTrade, WebOrder, EarnSmart, ServJoy, Alerts and TruePOS in the Indian Retail space.


GOFRUGAL has been honored and appreciated by various retail and industrial bodies for its achievements and excellence in introducing new and user-friendly solutions. It has won the Franchise India Awards 2009 in the Best Retailer Suppliers category. In 2008, Franchise India recognized GOFRUGAL for its excellence in Innovation & Technology.


For more information on GOFRUGAL Technologies, please visit www.gofrugal.com.


Media Contact

Veena Gowda
Marketing Communications Specialist
GOFRUGAL Technologies Pvt. Ltd
Sree Narayana Complex,
No:11, Sarathy Nagar,
Vijaya Nagar, Velachery,
Chennai : 600 042.

Email: veena.gowda@gofrugal.com