Open Network for Digital Commerce (ONDC)

Do you want to get the biggest possible buyer audience without integrating into multiple e-Commerce platforms? ONDC, Open Network for Digital Commerce, paves the way for your online store to become discoverable to all online shoppers with a single solution! Join ONDC to enjoy profitable business, continue serving omnichannel, and acquire more customers at a lower cost.

4 things only ONDC can offer your business

ONDC, the market maker, was birthed to solve the challenges faced by independent small businesses in trading with major e-Commerce players

Reach the maximum possible
e-Commerce consumer base

With ONDC, your store can be discoverable to the broadest consumer base possible in the e-Commerce world with a low cost of customer acquisition

Connect with your consumers directly

Get connected with your consumers directly for the quality of your products and the service you offer beyond price, offers, and eCommerce platform's marketing!

Be your own decision-maker

Get the freedom to decide your own servicing policies, commission/referral chargers, and customer service mechanisms with the ONDC platform to offer what your customers want without any intervention

Don't let the algorithms decide

Let consumers decide only based on the quality of products and service offered as the Data resides only with the seller

6 reasons why you need Gofrugal ERP to onboard to ONDC

Achieve one-time seamless cataloging

Get your digital cataloging done perfectly for all channels, including online/offline sales, and feel the richness of your catalog in all the channels

Inventory and Price management

Enjoy maintaining a robust inventory with GoSure, inventory management app to serve all channels without discrepancies and get channel-wise pricing and offers done easily

Omnichannel transformation

Get empowered to receive orders from any channel, help consumers pay through any channel, deliver products through any channel

Delivery and Logistic partner integrated

Get ready to deliver to your customers with GoDeliver, a delivery management app that ensures the best possible last-mile delivery

One-stop solution offering

Get a complete one-stop solution that manages everything from sales, inventory, purchase, GST accounting, and omnichannel needs for your business

Complete business management solutions

Get the complete business management solutions to support your offline and online store, a win-win for both spaces

Hey, did you know?
Gofrugal is one of the first ERPs to integrate with ONDC!

Check out brands who have trusted and joined the Open Network for Digital Commerce with Gofrugal!

I did not have the financial resources to launch and promote my own app. But now, with the ONDC initiative, I have an online presence. Also, after joining the Open Network for Digital Commerce, I receive a minimum of 5 to 10 orders daily in the initial stages itself.

- Mr. Shanthosh Kumar,
Owner of Home Stock Super Market, Coimbatore

Mr. Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, visited Home Stock Super Market in Coimbatore on June 24th, 2022 and experienced the ONDC initiative personally.

Witness the wonder of ONDC so far!


Sellers onboarded


Successfully operating cities


Successful pilot orders delivered

ONDC Vs e-Commerce

ONDC e-Commerce
Reaching Consumers From any buyer app that they use Specific to a particular app/platform
Transparency in Data Clear visibility of consumer data, transactions, and commission charges No access or less visibility on customer and order transaction details
Payments Sellers can collect and settle payments based on their own policies e-Commerce platforms collect the payment and decide the payout cycle
Delivery Management Sellers can choose the way they want to deliver Dependent on the e-Commerce platform and their defined charges
Support ONDC sets up a regulatory body for Online Dispute Resolution (ODR), and sellers take primary responsibility for customer service The e-Commerce platform has the final say in the support structure and how service requests are resolved

How ONDC works?


The above given process is as per Aug 2022. This might get changed as the network evolves. Paytm is mentioned as representation of a buyer app, there could be many such consumer apps in coming days

Frequently Asked Questions

What is ONDC?

ONDC, the Open Network for Digital Commerce, is a non-profit digital e-Commerce network for buyers and sellers to connect with associated logistics and service partners. The Government of India initiated it to provide an unparalleled monetary frame, audience scale, and autonomy in the e-Commerce sector.

What will ONDC do?

Open Network for Digital Commerce (ONDC) will enable customers to engage with sellers of their choice seamlessly. The present e-Commerce platforms are restrictive and favor products of the platform developers’ choice.

Is ONDC a government company?

Open Network for Digital Commerce is a private non-profit Section 8 company established by the Government of India's Department for Promotion of Industry and Internal Trade (DPIIT) to develop open e-Commerce.

How do I use the ONDC platform?

First, ONDC is not a platform. It is a network. You can start using the ONDC network by following these 3 simple steps:

- Onboard a seller platform integrated with ONDC. Also, Gofrugal is one of the first ERPs to integrate with ONDC, and we can help you with this process too

- Get started with omnichannel transformation with one-time cataloging

- Become an online seller visible to all buyer platforms/apps like Paytm, WhatsApp, and much more to come

What are the apps connected with ONDC?

ONDC brings unmatched consumer reach by leveraging the consumer base of various everyday consumer apps like Paytm, WhatsApp, Kotak, PhonePe and many more!

What is the next big thing in e-Commerce?

The Open Network for Digital Commerce (ONDC) is the next big thing in e-Commerce as it will provide equal opportunities to all marketplace players, including consumers. It is a neutral platform that will set protocols for cataloging, vendor match, and price discovery on an open-source basis, like the Unified Payments Interface (UPI).

What is common integration in ONDC?

When ONDC says common integration, they mean that if both e-Commerce platforms A and B are on ONDC, the buyer can see products from platform B on A as well. This is similar to how we pay using UPI. If person A is on GooglePay and person B is on PhonePe, still person A can transfer money to person B. This is how ONDC works as well. There is no limitation to e-Commerce platforms as long as the buyers are on the ONDC network.

Why is the ONDC platform better than other e-Commerce platforms?

Firstly, ONDC is not a platform. Open Network for Digital Commerce, as the name suggests, is a network it gives you an edge over e-Commerce platforms in the following aspects.

- Sellers can reach an extensive consumer base

- Stores are discoverable to a wide customer base resulting in higher sales

- Buyers and sellers can engage irrespective of the e-Commerce portal

- Does not depend on algorithms for reaching consumers since Data resides only with the seller

- Offers an opportunity to compete with e-Commerce platforms with minimum staff, skills, and technology

- Low referral commission charges

- Low cost of customer acquisition

What is the referral commission if I join ONDC?

Paytm charges a buyer finder fee of 3-5% as of July 2022 only. It might vary from each buyer app in the future, but it would definitely be the lower when compared to regular e-Commerce platforms.

What are the potential benefits of ONDC?

The top benefits of ONDC are,

- Access to more buyers

- Better discoverability of products and cost

- Autonomy on terms because of multiple choices for being digitally visible

- Lower cost of doing business

- More options for value chain services like logistics and fulfillment

Why should you approach Gofrugal to onboard to ONDC?

As a technology partner and the front-runner in the field of ERP on ONDC, you can join us to get the early bird perks. So, that’s Gofrugal’s role – Onboarding you to ONDC by digitizing your store, inventory, and operations in a Frugal way! Gofrugal helps your business go online with,

One-time cataloging
- Create a digital catalog for one time and use it on all buyer apps your going to be available on

Omnichannel transformation
- Be part of an incredible omnichannel transformation into all possible platforms and enable business to be omnichannel ready!

Pricing and Inventory
- Enable customers to shop from your store on any channel, pay you from any channel and you can deliver through any channel

Offline and Online sales
- Get the complete business management solutions to support your offline and online store, a win-win with the best solutions

Minimal staff expertise
- Grow your business with minimal staff, very minimal training and almost nil technical expertise