Every family has a story ours has too...

GoFrugal CTO

Our CTO, Santu is a hands-on engineer practicing Agile since 1996. A true polyglot with experience building many successful products. One of the premier engineering team mentor's of Zoho now leads technology at GoFrugal

Technology is reshaping

how consumers want to shop

GoFrugal CTO
Agile is the way. GoFrugal has the most evolved, mature and in-depth products to offer to Retail and Supply Chain Businesses. Our Agile practices help us develop products & capabilities at unmatched speed & performance. Our capabilities & scope are improving to involve Artificial Intelligence & Machine Learning

Santhana Gopalan R

VP - Engineering & CTO

Technology is reshaping

how consumers what to shop

Agile is the way. GoFrugal has the most evolved, mature and in-depth products to offer to the retail and supply chain businesses. Our Agile practices help us develop products & capabilities at unmatched speed & performance. Our capabilities & scope are improving now to involve Artificial Intelligence & Machine Learning
GoFrugal CTO

Santhana Gopalan R

VP - Engineering & CTO

We walk in everyday

determined to make this happen

We believe every Retailer should be empowered with smarter connected solutions to run their Business easily. Beacons, self-checkouts, omni-channel being the future of Retailing, we are re-defining the way the business is run. With our 25000+ happy customers and our extended team of 250+ across the globe in 50+ countries, we would like every neighbourhood store from Kirana to huge chains using GoFrugal

Anupama Kumar

Chief Marketing Officer

We walk in everyday

determined to make this happen

We believe every Retailer should be empowered with smarter connected solutions to run their business easily. Beacons, self-checkouts, omni-channel being the future of Retailing, We are re-defining the way the business is run. With our 25000+ happy customers and our extended team of 250+ across the globe in 50+ countries, we would like every neighbourhood store from Kirana to huge chains using GoFrugal
GoFrugal CMO

Anupama Kumar

Chief Marketing Officer

GoFrugal CMO

A Passionate data driven CMO who ideates continuously, a creative person, an inspiring teacher, and an eternal learner. Started career at Hewlett Packard on OpenMail, Entitlement core development & management teams across the globe, key in instrumenting a Digital platform at GoFrugal

Celebrating GoFrugal in 13 years

2004
A vision to empower all kinds of trade business with effective & efficient solutions
2005
First complete retail business management software with the vision to offer 100% automation & 100% security with audit trial on all operations.
2006
AIOCD (All India Organization of Chemists & Druggists) event in Chennai : NetTrade for EDI between Pharma distributor
2007
First in India to setup world class 24x7 Assure remote support.
2008
First Hybrid HQ (Head Quarter) solution launched.
2009
Assure Solution delivery process to service multi-location retailers professionally was launched.
2010
First cloud based Point of Sale - TruePOS launched
2011
First in the country to introduce Assure product delivery with quality of service commitment using the coupon system
2012
A year to enable mobility to Retailers & Distributors. EarnSmart Android and iPhone app launched for distributor sales person.
2013
Unique assure returns partner program launched
2014
Project delight for a consistent, high quality connected experience for customers launched
2015
Mobility takes shape. Empowering business owners with WhatsNow mobile app and launching myGoFrugal mobile app to digitize service needs of customers
2016
Powering additional technology needs of retailers with integrations for Ecommerce, loyalty services, retail marketplaces & more.
2017
Iconic year of GST, Implemented to over 25,000+ merchants. Introduced Digital Assure with chat and bot support. Introduced all-in-one ERP edition for large format businesses
2018
Complete digital journey initiated for every life-cycle of a customer