Do you know that according to the recent statistics shared by Grand View Research, the Compoud annual growth rate (CAGR) of online grocery stores will see a steep expansion of around 32.1% between 2021 and 2028? The frequently changing trends, the arrival of new products on the market every now and then, and the constantly increasing purchasing power of an average individual have made the number of grocery stores and supermarkets grow constantly. And the importance of grocery store marketing strategies also needs to be contemplated.
Table of Contents
- Why do supermarket/Grocery stores need marketing strategies?
- How to promote Supermarket/Grocery store business with Gofrugal OrderEasy?
- Design your own posters with free tools
- User QR code to provide easy access
- Run promotional SMS campaigns
- Promote your app using WhatsApp
- Create a social media profile
- Inform walk-in customers while billing
- Member gets member
Why do supermarket/Grocery stores need marketing strategies?
As more and more grocery stores and supermarkets start emerging in a short span of time, the choice is now wide and drives heavy competition. Right and effective marketing strategies therefore become the need of the hour to stay ahead and grow constantly. Being updated with the latest technologies and being available to customers across all channels of product search is one of the best ways to reach a wider target audience.
How to promote Supermarket/Grocery store business with Gofrugal OrderEasy?
Besides shopping physically from your store, your customers can now shop from the comforts of their own living rooms with your own online ordering app, Gofrugal OrderEasy. Make them shop to their heart’s content and have their orders delivered at the convenience of their doorsteps. A perfect win-win scenario, if ever there was one!
In a world where people literally live with their mobile phones, OrderEasy makes shopping pleasurable. It is easy to attract customers to your online grocery stores with these simple and economical online grocery marketing strategies.
Learn how to promote an online grocery store app to customers with GOFRUGAL OrderEasy! Here are a few supermarket advertising ideas to reach a wider target audience:
1) Design your own posters with free tools
A very impactful grocery store digital marketing strategy involves promoting business through advertisement posters. There are free online tools available on the internet, like Canva to design attractive posters to promote your app using ready-made templates. Put up these posters on your grocery store premises, on the walls, and over the counter. Bingo, you are on!
2) User QR code to provide easy access
One of the most effective grocery store advertising ideas is using a QR code that is modern, trending, and attractive. Studies say 4 out of 10 people are attracted to graphical ads and are willing to give them a try. Why don’t you too? Make it easy for customers and passersby to scan your QR codes with large codes printed on posters.
- Add it to your invoice print, so your customers can see them, use them, and, most importantly, find it convenient to shop.
- Post it in social media stories and posts.
Your online QR code generator is just a search away on the internet.
Help video: How to add a QR code to your bill design
3) Run promotional SMS campaigns
Promote your online grocery store using GOFRUGAL Alert services and share your app links with your existing and potential customers. You can, of course, use third party SMS services too. This will help you put a word out to your customers and help spread the message about your services. Sharing your app link makes it easy to reach your app and download it. This will be the easiest online grocery store advertising technique.
Visit our website to know more about GOFRUGAL Alert services.
4) Promote your app using WhatsApp
WhatsApp, the most common and widely used social media platform. Do you want to know how to promote an online grocery store? Well, you can create a broadcast or a group and announce your online services to the world. In ‘WhatsApp Business’, you can set up your app link or weblink as an auto-response, diverting your customer order resource from WhatsApp,SMS or call to your user-friendly OrderEasy app. No doubt it is one of the best grocery store marketing tactics!
5) Create a social media profile
Spending time on social media can be a great way to target people with. This will be a successful marketing strategy for online grocery stores to get good visibility. When you engage with consumers more, they engage in shopping even more. In your shop!
6) Inform walk-in customers while billing
Mouth publicity, we don’t have to tell you how effective it can be; the world knows. Instruct your billing counter staff to educate walk-in customers about your OrderEasy app. And encourage them to use it next time for shopping and enjoy the doorstep delivery. In addition, display your grocery store’s banner at the front of the store that you have created in order to promote your grocery store online. This is a great marketing strategy for online grocery stores, isn’t it?
7) Member gets member
It will be the best marketing plan for online stores because word-of-mouth advertising will work better than any other method since people will be more likely to try it after hearing about it from friends or family members. Encourage customers who order from our app to add five customers to get 5% off on their next bill. Ask them to gang up for gifts. We are sure you will find it bang for your buck!
Now that you have a clear idea, of how to promote an online grocery store, go ahead, choose an idea and make your customers order easily with OrderEasy! That’s not it; having the right grocery management software ensures your operations are stable enough to support your business expansion goals.
You haven’t launched your online app yet. What are you waiting for? Get your branded app in just 7 days!