The company
Fabrico The Designer's is a traditional apparel store located in the busy streets of Dadar, Mumbai, with a legacy spanning more than 65 years. The business initially started as a brand store for Khatau sarees from the renowned Khatau Mills, a composite textile mill that managed the complete garment lifecycle from yarn spinning and weaving to dyeing, printing, stitching, and packing.
As one of the leading saree retailers of its time, Fabrico witnessed extremely high demand, with distributors waiting outside the store every day to collect orders. Following the unexpected closure of the mills, the business diversified into readymade garments by becoming one of the key agencies for Maaya Clothing Pvt Ltd.
Today, Fabrico specializes in designer salwars and unstitched materials, serving hundreds of customers every month with a strong focus on quality and customer satisfaction.
The challenge
- Manual operations and visibility All core operations, including billing, inventory management, and reporting, were handled manually, leading to delays and lack of real-time visibility into business performance.
- Store perception and negotiation The absence of a professional billing system reinforced a common perception among customers that prices could be negotiated, leading to frequent discussions around discounts and pricing.
- Stock tracking and reconciliation Managing and reconciling physical stock with system stock was also a major challenge due to the absence of systematic inventory tracking and reporting.
"Back in 2007, I was truly impressed by Kumar Vembu’s vision of making affordable technology accessible to every retailer. That vision gave me more confidence to choose Gofrugal besides just the features demonstrated."
Mr. Raveesh Lilani,
Proprietor, Fabrico The Designer's
The solution
- Comprehensive barcode generation With the in-built barcode generation feature, customized barcodes can be generated that capture essential product information, including supplier code, manufacturing date, and item code, enabling faster identification and tracking.
- Simplified stock receipts The receipt and receipt note return features help capture inward stock with minimal manual entry and automatically update inventory records without operational hassles.
- Seamless supplier payments Detailed reports such as category-wise sales, item-wise sales, and sales return summaries help track stock movement supplier-wise and simplify supplier payment settlements within minutes on the first day of every month.
- Easy commission settlements Staff-wise sales reports make it easy to monitor daily counter sales performance and calculate employee commissions accurately without manual effort.
- Accurate inventory tracking Current stock reports provide detailed visibility into item-wise and category-wise inventory across distributors that is tallied with the physical stock in the store every week. Stock aging reports enable timely identification and the return of dead stock to suppliers.
Benefits and ROI
- Reliable business operations The software has consistently remained stable and reliable for nearly two decades, ensuring uninterrupted store operations during business hours.
- Faster support and issue resolution Quick and responsive support ensures inquiries are resolved promptly, with solutions readily available for evolving business requirements.
- Improved customer trust Customized bill printing with branded receipt formats enhanced the store’s professional image and strengthened customer trust and authenticity.
- Better business decisions A wide range of reports covering sales, inventory, and supplier payments enabled more informed and confident business decisions.
- Instant SKU level insights Barcode-enabled tracking now provides complete SKU history at a glance, enabling quick decision making on sales, discounts, returns, and stock movement.
"Gofrugal is like a Mercedes-Benz, packed with all the features to run an apparel business efficiently. But we are driving a Maruti. With more adoption of the latest features and integrations, we will optimize operations, cut down one or two staff, and improve productivity."
Mr. Raveesh Lilani,
Proprietor, Fabrico The Designer's
Looking forward
After nearly two decades of dependable software performance and support, Gofrugal has become a trusted technology partner for Fabrico and allows owner Raveesh Lilani to focus on other businesses. They look forward to a continued long-standing association and exploring more advanced features in the years ahead to streamline store operations further.