| Hello! | January marks a fresh start-the time to reset after the celebration rush and set the tone for the year ahead. With shelves settling, data in hand, and new goals taking shape, it’s the perfect month to streamline operations, tighten controls, and plan smarter growth. In this edition, we bring you updates, insights, and stories to help you start 2026 with clarity and confidence. | In this edition, we cover: | | Product updates | Quicker billing with “Load Tran” support in Shelf Talker You can now use the Load Tran option in Shelf Talker to load purchase and RN invoices directly. This helps front-end teams access invoice data instantly, reduces manual lookups, and ensures smoother shelf-level operations. Here's how it helps your business: Load purchase and return invoices in one step. Reduce manual effort at the shelf- or counter-level. Improve speed and accuracy during updates and checks.
| | New initiatives: Getting closer to youWe’ve rolled out another exciting way to connect, learn, and grow together just for you! Service Camp We come to your city to offer exclusive on-site assistance, ensuring you get the most out of your Gofrugal experience. Recently, we offered assistance to 51+ customers and sent them back with a smile in Vellore. | | |
| | Circle the dates, plan your promotions, and serve your customers better | | | Event highlights: Retail RisingWe connected with food manufacturers, restaurateurs, and aspiring businesses at Bharat Food Expo, Jaipur and World Mithai-Namkeen Convention, Delhi. We had engaging discussions with restaurant owners on simplifying operations, gaining better control, and driving growth using the right ERP.  | | Modern retail channels reshaping FMCG growthTop FMCG companies are noting that traditional market data doesn’t fully capture the impact of modern retail channels—especially supermarkets, quick commerce, and modern ecommerce—which are steadily gaining a larger share of sales in India’s evolving consumer landscape. Why this matters  Urban consumers increasingly buy through quick commerce and modern supermarkets, shifting demand away from legacy data benchmarks.- Traditional data sources like NielsenIQ may under-report these channels, meaning businesses could miss real demand signals.
- Modern channels offer higher convenience and visibility to products, especially for fast-moving items and smaller brands.
What it means for your business Keeping a pulse on modern trade, ecommerce, and quick commerce patterns can help you plan inventory, pricing, and promotions more effectively—even when traditional data looks static. | |  | Follow Us On | | Gofrugal is a division of |  | Corp. |
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