Hello!

October brings the buzz of the festive season—stores are brighter, shelves are busier, and opportunities are bigger. It’s the perfect time to fine-tune your operations, refresh pricing, and make every customer visit count. In this edition, we bring you updates, stories, and insights to help your business shine through the season.

In this edition, we cover:



Product updates

New item tax support

Gofrugal now supports GST 28% + Cess 32% and GST 28% + Cess 56% for applicable product categories. This ensures your billing and tax configurations stay compliant with the latest government regulations.

How it helps your business:

  • Stay fully compliant with updated GST and Cess requirements.

  • Avoid manual tax setup errors during billing.

  • Ensure smooth filing and accurate reports.

Webinars to enhance your business operations

Join our free webinars, crafted to boost efficiency and drive success for your business. Led by our product experts, these sessions cover essential topics to help you stay ahead.

Upcoming topics

  • Unify your restaurant operations with seamless aggregator sync

  • Accelerate transactions with Pine Labs in your POS

  • Seamless payments made simple with Pine Labs Integration with HQ

New initiatives: Getting closer to you

We’ve rolled out another exciting way to connect, learn, and grow together just for you!

We come to your city to offer exclusive on-site assistance, ensuring you get the best out of your Gofrugal experience. Recently, we offered assistance to 60+ customers and sent them back with a smile in Mumbai.

1 lakh SKUs, 5 outlets, 0 hassles: How Freshlee operates its multi-store business efficiently

When Freshlee launched in 2007, they initially chose a popular legacy ERP to manage their store operations. However, as the business began to grow and expand across multiple outlets, several operational challenges emerged, making the existing ERP an increasingly difficult fit for their needs. Learn how Freshlee used Gofrugal to solve all their challenges with a more intuitive, reliable, and scalable solution.

The Real Children


Circle the dates, plan your promotions, and serve your customers better


Event highlights: Retail Rising

This October, we connected with retail innovators and distribution leaders at FRO Expo Gujarat and SWAK Expo.

From business owners exploring smarter billing and stock visibility to distributors discovering efficient ways to manage multi-location operations, every interaction reflected a growing momentum toward digital adoption.

It was energizing to see how retailers are gearing up for the festive season with renewed focus on efficiency, control, and growth.

Micro-QSR formats scaling fast

The Burger Company has launched its “PICO” micro-QSR format, targeting 500 outlets in the next three years with just ~80-100 sq ft compact spaces. With a modest investment of ~₹7.89 lakh, these outlets promise breakeven within 8–12 months and expected monthly revenue of ₹3-4 lakh.

Why this matters to you

  • Opens up opportunities in small, high-footfall locations like transit hubs, kiosks, street-sides.
  • SKU optimization: shorter menus, faster service, lower inventory costs.
  • Lower investment barrier means more entrepreneurs in Tier II/III towns can enter the food business.

What you can do now

  • Pinpoint small spaces you own or can rent in busy areas for “grab & go” setups
  • Review which slower-selling menu items might be dropped to create a lean menu
  • Ensure POS and inventory systems support smaller order sizes, speed, andmargin tracking

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