Introduction
Venture Retail Solutions is built on years of hands-on retail experience gained through its parent company, Mega Racking System.
In 2023, Venture Retail Solutions emerged into an independent company focused on software and hardware solutions for retailers. By then, the team had already completed over 800 store setups across Odisha and helped more than 200 retailers move to modern systems. That experience became the foundation for everything they do today.
Now, Venture Retail Solutions offers end-to-end retail solutions from store measurement and AutoCAD layouts to racking, hardware, POS, and inventory software. For them, it’s never about selling a product; it’s about building a store, building confidence, and building long-term success.
Why they chose Gofrugal
Pabitra, Head of Operations comes from a strong IT and retail operations background. He previously worked as the Assistant IT Manager in one of Odisha’s largest retail chains, while Alok, Founder and Head of Sales, comes from a national retail chain. This exposure gave them a deep understanding of real retail pain points.
Pabitra first explored Gofrugal in 2013 during a product evaluation in Bangalore. Over the years, he worked with multiple software platforms like Marg ERP, VasyERP, and others. With every comparison, one thing became clear to him:
“When you truly understand retail, you know what works. Gofrugal matched every real need a retailer has.”
Pabitra Kumar Routaray,
Head of Operations, Venture Retail Solutions
They didn’t stop at demos. They used Gofrugal themselves in their own 1,800 square foot departmental store. Only after experiencing it hands-on did they decide to sell it.
“If we don’t use the product ourselves, we cannot sell it to customers. When we used Gofrugal, we were convinced that this is the right product.”
Pabitra Kumar Routaray,
Head of Operations, Venture Retail Solutions
That belief continues to guide how they sell even today.
What makes Venture Retail Solutions different
One thing that clearly sets Venture Retail Solutions apart is their complete ownership.
Pabitra personally handles 90–95% of demos and implementations. He believes implementation is the most critical phase of a retailer’s journey.
“Implementation is the moment when the customer starts trusting the system. If it goes wrong, we don’t just lose a customer—we lose trust.”
Pabitra Kumar Routaray,
Head of Operations, Venture Retail Solutions
With over 10 years of retail experience and having run the same business himself, he knows departmental stores inside out. That's why he prefers to be on the ground, setting up the system, correcting data, and ensuring the retailer feels confident.
For him, implementation is not a task; it's a responsibility.
Success stories with Gofrugal
Ashwini wellness - A unit of Ashwini group of hospitals
One of Venture Retail Solutions’s biggest achievements is Ashwini Pharmacies, a well-known pharmacy chain in Odisha.
Despite initial hesitation to switch from their existing software, the structured implementation and stability of Gofrugal won their trust. Today, they run their operations smoothly with better control and clarity.
The Mart: A rescued business
The Mart is one of Venture Retail’s most challenging and proudest success stories.
The store operates like a mini hypermarket with 18,000 SKUs across groceries, garments, home décor, plastics, steel, toys, and general merchandise. They were previously using another software that failed to handle this scale.
The result was chaos:
- Inaccurate stock
- Negative inventory running into thousands
- No visibility on reordering
- Growing frustration
At one point, the retailer even felt like shutting down the store.
When they came to Venture Retail, the challenge was clear: stock migration and correction. It took nearly 40 days of continuous effort. The team extracted old data, physically counted stock, cleaned inventory, and re-implemented Gofrugal with accurate data.
The outcome changed everything.
Today, both their stores run confidently on Gofrugal, with complete inventory clarity and operational stability. For Venture Retail Solutions, The Mart stands as a milestone achievement, proof that the right software, implemented the right way, can save a business.
One line that says it all
“Gofrugal is not just software—it understands retail. When implemented right, it gives retailers complete control and peace of mind.”
Pabitra Kumar Routaray
Head of Operations, Venture Retail Solutions
Partner tip for new users
Pabitra believes there is no shortcut to success in retail automation.
“Know retail first.
Give demos personally.
Never compromise on implementation.
When customers succeed, everything else follows.”
Pabitra Kumar Routaray
Head of Operations, Venture Retail Solutions
Looking forward
Venture Retail Solutions is committed to expanding across Odisha and its border regions, taking reliable automation to more small and medium retailers. Their goal remains simple: Serve business with honesty, guide them with experience, and empower them with Gofrugal.
Are you looking for a trusted Gofrugal partner in Bhubaneswar?
Connect with them now: ventureretailsolutions@gmail.com