10 strategies to improve sales in Supermarket & Retail Grocery Store

10 strategies to improve sales in supermarket and retail grocery store

More customers – good sales and more happy customers – better sales.

In today’s competitive world, how to manage a supermarket successfully is a question running on top of all owners. If the cash in-flow deteriorates, you better figure out what is wrong fast. The key to success here in boosting your supermarket sales is to provide the customer, with an experience that he/she will cherish and talk about. This will ensure repeat business and also bring in new customers through referrals.

How to increase supermarket sales?

Here are 10 steps for you on how to develop a grocery business and how to manage a supermarket successfully

1. Know your customer

Make it a habit of giving your customers what they want; they will do business and buy from you. The services you provide should reflect your customer’s needs and wants to let them talk about you in your city, which is an effective supermarket marketing idea. Think from your customer’s perspective; show, sell, and say things that interest them, not just what interests you. So start knowing your customers; that’s how you start to improve supermarket sales. It is a crucial factor that determines whether you succeed or not. 

2. Offer suggestions

To enhance supermarket sales and boost your grocery store’s success, consider providing customers with multiple options. Train your sales staff to establish a connection with customers, understand their needs, and recommend store offers and benefits. Implement an effective CRM system to track customer purchase history, enabling personalized product suggestions and options at the counter. This approach not only improves sales in your grocery store but also contributes to the overall success of your supermarket, helping you grow your grocery business and increase sales in retail grocery stores and supermarkets.
10 ways to increase supermarket sales

3. Reduce wait time at counters

Long queues at billing counters are one of the biggest fears for every customer during peak hours and festive seasons. Use these simple supermarket ideas to make the best supermarket sales at peak hours.  An effective queue buster, a mobile POS solution for the supermarket that is powerful and efficient would be the need of the hour for every growing supermarket in the market. Don’t let your customers search for your salesperson every time to enquire about the product. Use a price checker app to let your customers make informed decisions independently and faster.

4. Create combo packs

How to improve retail sales for non-moving products? Assembling/Bundling products together as a combined offering using the demand for the primary product to sell the secondary product. Eg: A promo pack of 3 soaps at 100 INR would sell better than 1 soap at 35 INR each. The impact of bundling as a kit can be powerful. It normally leads to higher engagement and a longer life cycle for the customer. Configuring combos or kit items in the retail grocery store management software helps you track the ROI accurately resulting in maximum margin protection as well as increased customer loyalty.

5. Update regular customers with offers

To boost supermarket sales effectively, consider the importance of valuing regular customers. Implement a customer-centric approach by offering loyalty points, exclusive offers, and advance notifications of flash sales via mobile. Reach out to customers through SMS and email with tailored promotions a week before significant events like festivals, birthdays, and anniversaries. This thoughtful supermarket marketing idea not only enhances sales but also contributes to the overall increase in sales of your supermarket and grocery business, making it more convenient for customers to plan and enjoy a happy shopping experience.

6. Be Omni-Channel

As you work to increase supermarket sales and make your grocery business better, think about giving customers a complete shopping experience. The transition from physical to digital, providing self-service and assisted options, supporting multiple channels for convenience, and accommodating various purchase behaviours like BOPIS (buy online and pick up in-store), ROPO (Research Online and Pickup offline), BIMBO (Browse In-store in mobile and buy online) ISU (Instore Pick-up, the traditional model) to BORIS (Buy online and Return in Store). Timely deliveries, including same-day and faster options, can be managed through an ERP integrated with marketplaces, online ordering, and payment systems, all backed by real-time inventory. This strategy ensures your supermarket is primed for the omnichannel future, meeting the evolving expectations of customers for an improved shopping experience.
Know-how to enable your business to be omnichannel ready.

7. Secure your data:

In today’s digital world, data security is paramount for your supermarket. Our security measures ensure the safeguarding of customer and financial data, providing regular updates and thorough audits for data integrity. Prioritizing data security is essential to know how to improve sales in a grocery store and increase supermarket sales. Robust security practices, including strict access controls and staff education, foster trust and attract more customers, ultimately increasing sales in your retail grocery store. This secure environment is integral to what makes a supermarket successful and contributes to increase grocery store sales.

8. Value customer feedback

Everyone wants customer feedback, but we often fail to do the best thing that gets good feedback: Ask if your customer has everything they need or find comments they would like to share. If they hesitate, give them time to give you a genuine answer before you move on to a different activity or question. Get the best customer feedback solution which the leading supermarkets preferMyPulse – Get Customer Feedback

Want to know more about this? Here are 4 ways how customer feedback can impact your business.

9. Increase your supermarket sales with POS reports

In your journey to grow your grocery business and boost supermarket sales, harness the power of POS reports. These reports provide valuable insights into customer preferences, helping you understand what makes a supermarket successful. By analyzing POS reports, you can tailor your strategies to increase sales in the supermarket. Identify trends, optimize product placement, and manage inventory efficiently. Utilizing these insights, you can create a more successful supermarket, ultimately growing your grocery business and improving overall sales in your retail

10. Change item locations

Every retailer keeps working on how to increase sales in the retail grocery store without making an additional investment. Here is a simple trick that could improve your supermarket sales. Keep changing the location of popular items every month or quarter so that shoppers who are motivated to buy them will have to look for them. This makes them pass by and notice other products, stimulating impulse buys. You will be surprised to see how an old product becomes popular again, just because you’ve moved it to a different shelf.

11. Stay updated about your inventory stocks

All retail stores need to manage inventory. It is your money sitting on a shelf and represents a large portion of your business investment. The retailer who merely watches the store’s shelves can’t maintain a proper balance between the right amount of stocks and customer demand. Manage your business operations on-the-go with the WhatsNow, the best mobile solution that lets you carry your business in your pocket. Furthermore, GoSure provides complete inventory control, ensuring the right stock levels, efficient goods inward management, and hassle-free stock picking. By following these strategies, you can not only improve supermarket sales but also contribute to the overall success of your grocery business, helping it grow and thrive.

12. Go Digital

The COVID-19 pandemic has been evident to go digital to sustain your business. As more and more shoppers are using their phones during their shopping experience to keep track of their grocery list, look up ingredients for recipes, and use digital coupons. In today’s digital world, with the emergence of wallets and cash cards, it’s high time for the shop-owners to step into the digital world and flow with the current trend. Digitized information on inventory and shelf stocks, cash, and accounts along with multiple payment options makes it an effortless check-out for the shopper. This transformation is not just about adaptation; it’s a strategic approach to increase supermarket and grocery store sales while ensuring overall success in the retail grocery business.

Still not convinced, read more on why investing in technology is important for a business! 

Contact Gofrugal for Supermarket ERP software