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Samrat Sundar

Menu Engineering

What is Menu Engineering? How to create a profitable restaurant menu?

People like to sit in restaurants for hours to soak into the atmospherics and savor the mood. Yet, they spend a mere 109 seconds on the one thing that would define their whole evening – the menu!
Restaurants need to carefully curate and update their menu to ensure it lists only the bestsellers and leaves the bombshells. They need to carefully update their menu and constantly refine its contents to help drive more sales and, consequently, profits. There is a simple way to do it. It is called Menu Engineering!

stock counting


If you are a retailer and are looking for the best practices to perform a stock audit, you may come across a list of it on the internet which is 100% false. You wouldn’t believe if the list had said “The Earth is flat” or “The Sun revolves around the Earth” but believe the so-called “best practices of stocktake”? We bet you’d be shocked to find the actual truth behind them.

restaurants corona virus impact

How the restaurant industry is coping with the COVID-19 outbreak

COVID-19 outbreak has had a major effect on the restaurant industry in India and around the world as revenues have fallen by nearly 80 percent, endangering millions of jobs. Though the situation looks bleak, the entire restaurant industry across the globe has rallied together to address and overcome the impact that COVID-19 has had on the restaurant business