The company
Founded in 1988 in Velachery, Chennai by Dr. Paulsam's father, Mr. Vijayakumar, and his four brothers, Latta Supermarket began as a small neighborhood grocery store with a strong focus on quality products and personalized customer service. Over time, their commitment earned deep customer trust and growing demand to open stores in nearby localities.
Responding to this unwavering customer support, Latta Supermarket expanded to Madipakkam, Medavakkam, and Pallikaranai. Today, Latta operates four outlets with over 28 billing counters, offering multiple product categories and serving hundreds of customers every day. From a single local store to a trusted neighborhood brand, Latta Supermarket has become a go-to destination for daily essentials and grocery needs in one of Chennai’s busiest regions.
The challenge
- Meeting customer demand Reordering out-of-stock items depended on the proprietor, causing delays in replenishment. This made it difficult for store teams to respond quickly to customer demand.
- Limited inventory visibility With over 18,000 SKUs spread across multiple locations and floors, tracking batch-wise stock and expiry was complex. Without clear visibility into stock in-hand, maintaining effective stock rotation and a healthy cash flow was challenging.
- Tedious stock audits Traditional stock counting without systems and processes was tedious and error-prone. Audits often required halting operations and shutting down stores, impacting sales and efficiency.
- Security threats Operating multiple billing counters made it difficult to monitor transactions continuously. This increased the risk of cash mishandling, product theft, and unauthorized bill edits, making staff-level accountability harder to maintain.
- Delayed decision-making A lack of real-time visibility across locations and floors made it difficult to track sales performance and inventory levels. This delayed decision-making and impacted business efficiency.
The solution
- Independent purchase decisions Managers can analyze purchase history, access vendor details from the supplier master, and reorder items at critical stock levels without depending on the owner, ensuring faster replenishment and uninterrupted sales.
- Systematic stock transfers During stock shortages, transfer-out at the source outlet and transfer-in at the destination outlet ensures every stock movement is tracked accurately, improving inventory visibility and control across stores.
- Mobile stock counting The GoSure StockTake mobile app enables staff to scan items using barcode or EAN codes—item-wise, category-wise, or floor-wise. Stock discrepancies can be verified and approved instantly, ensuring accurate and updated inventory levels.
- Tighter security controls Unique user logins for each staff member improve accountability. User-wise and counter-wise billing is tallied at the end of the day, while disabling bill deletion helps prevent misuse, reducing the chances of theft and billing manipulation.
- Informed decision-making Floor-wise reports highlight focus areas, monthly sales reports provide business performance insights, distributor wise-sales reports help protect margins, and expiry reports help track freshness to ensure timely actions and decision-making.
“We run seven billing counters across four outlets and bill fruits and vegetables at the same counter. With the weighing scale integration and batch-wise barcode scanning, billing is accurate and fast, ensuring customers never have to wait."
Mr. Paulsam Vijayakumar,
Managing Director, Latta Supermarket
Benefits and ROI
- Seamless billing: Barcode and weighing scale integrations allow vegetables, fruits, and groceries to be billed at the same counter without any slowdowns since the day of software implementation, ensuring faster checkouts.
- Better margins & freshness: Distributor-wise sales, floor-wise inventory, and expiry reports help maintain fresh products and avoid waste.
- Business insights on the go: With the WhatsNow mobile app, management can track key metrics like vendor details, profit margins, highest billed customers, and more, and analyze business performance from anywhere.
- Efficient inventory management: Unique QR codes and batch-wise barcodes improve repacking, billing accuracy, and stock tracking. Systematic stock transfers between outlets help fulfill customer demand without stock mismatches.
- Quick GST compliance: GST 2.0 tax rates updated across all stores within 30 minutes, ensuring seamless customer experiences and tax compliance.
Looking forward
With 20 years of trust behind them, Latta Supermarket looks to move forward with confidence. Their vision is to continue delivering fresh products and the best shopping experience to their customers. They see Gofrugal as a key part of that journey.
We trust that Gofrugal will keep evolving alongside us, just as they always have, with the same reliable support and timely guidance we have counted on from day one.
"We trust that Gofrugal will keep evolving alongside us, just as they always have, with the same reliable support and timely guidance we have counted on from day one."
Mr. Paulsam Vijayakumar,
Managing Director, Latta Supermarket
