The ONDC network, a pioneer in reshaping the ecommerce landscape, was introduced to address the hurdles faced by independent small businesses when competing with major ecommerce platforms.
ONDC protocol + Gofrugal's ERP = A winning formula for your ecommerce business.
Your store will be discoverable to the broadest consumer base possible in the ecommerce world with a lower cost of customer acquisition when compared to other methods.
Engage directly with your consumers to improve the quality of your products and services based on their feedback, rather than focusing only on pricing, promotions, and marketing through your ecommerce platform.
Decide your own servicing policies, commission and referral charges, and customer service mechanisms to offer what your customers want without any intervention.
Let consumers make their purchase decisions based on the quality of products and service offered as the data resides with the seller.
Get your digital cataloging done perfectly for all channels, including online sales, and offline sales, and benefit from a comprehensive catalog across all channels.
Maintain a robust inventory with GoSure, an inventory management app serving all channels, and get channel-wise pricing and offers done easily.
Receive orders from any channel, help consumers pay through any channel, and deliver products through any channel.
Deliver goods to your customers with GoDeliver, a delivery management app that ensures and executes faster deliveries with the best possible last-mile delivery.
Enjoy a complete one-stop solution that manages everything from sales, inventory, purchase, GST accounting, and omnichannel needs for your business.
Hey, did you know?
Gofrugal is one of the first ERPs to provide an ONDC protocol-compliant ERP!
I did not have the financial resources to launch and promote my own app. Now, with the ONDC's initiative, I have an online presence. I also received a minimum of 5 to 10 orders daily in the initial stages itself.
- Mr. Shanthosh Kumar,
Owner, Home Stock Supermarket, Coimbatore
|Reaching consumers||From any buyer app they use.||Specific to a particular app or platform.|
|Transparency in data||Clear visibility of consumer data, transactions, and commission charges.||No access or less visibility on customer and order transaction details.|
|Payments||Sellers can collect and settle payments based on their own policies.||Ecommerce platforms collect the payment and decide the payout cycle.|
|Delivery management||Sellers can choose the way they want to deliver products.||Dependent on the ecommerce platform and their defined charges.|
|Support||The ONDC network involves a regulatory body for online dispute resolution (ODR), and sellers take primary responsibility for customer service.||The ecommerce platform has the final say in the support structure and how service requests are resolved.|
The ONDC (Open Network for Digital Commerce) network is intended to improve the compatibility of ecommerce platforms. Sellers on the ONDC network can sell their products on the network to buyers from a variety of buyer apps by registering with Gofrugal's seller app.
Technically, by registering with one seller app, you can sell your products on multiple buyer apps, enhancing your store's visibility. The ONDC network ensures that as long as a buyer is a member of the ONDC network, they can freely engage with a variety of platforms without restrictions or constraints and access sellers under each platform to discover and order products.
The above given process is as per Aug. 2023. This might get changed as the network evolves. Paytm is mentioned as a representation of a buyer app; there could be many such consumer apps in the coming days.
ONDC is a nonprofit, Section 8 company which built a digital ecommerce network for buyers and sellers to connect with associated logistics and service partners. The Government of India initiated it to provide an unparalleled monetary frame, audience scale, and autonomy in the ecommerce sector.
The ONDC (Open Network for Digital Commerce) network will enable buyers to engage with sellers of their choice seamlessly. Present ecommerce platforms are restrictive and favor products of the platform developers’ choice.
The ONDC is a private, nonprofit, Section 8 company established by the Government of India's Department for Promotion of Industry and Internal Trade (DPIIT) to develop open ecommerce.
First, ONDC is not a platform; it is a network. You can start using the ONDC network by following these three simple steps:
- Onboarded through a seller app compliant with ONDC protocol. Gofrugal is one of the first ERPs to offer an ONDC protocol-compliant seller app, and we can help you with this process.
- Get started with omnichannel transformation with one-time cataloging.
- Become an online seller visible on all buyer platforms and apps like Paytm, Pincode by Phonepe, and more.
- Sellers can reach an extensive consumer base.
- Stores are discoverable to a wide customer base resulting in higher sales.
- Buyers and sellers can engage irrespective of the ecommerce portal.
- Reach does not depend on algorithms since data resides only with the seller.
- The network offers an opportunity to compete with ecommerce platforms with minimum staff, training, and technology.
- Low referral commission charges.
- Low cost of customer acquisition.
When you join the ONDC network, the referral commission can vary depending on your role or involvement as a buyer app, seller app, logistics provider, reconciliation service provider, or any other participant within the network.
The specific referral commission rates are not fixed and can change based on the agreements and fee structures in place at the time of onboarding. It is advisable to review the commission structure, terms, and agreements carefully with the respective network participants when you onboard. In this way, you can make an informed decision about the referral commission that aligns with your specific role and requirements within the network.
As a technology partner and the front-runner in the field of ERP on the ONDC network, you can join us to get early-bird perks. Gofrugal’s role is to help onboard you to the ONDC network by digitizing your store, inventory, and operations in a frugal way! Gofrugal helps your business go online with,
- Create a digital catalog once and use it on all buyer apps your going to be available on.
- Be a part of an incredible omnichannel transformation across all possible platforms and enable your business to be omnichannel ready!
Payment and delivery
- Enable customers to shop from your store on any channel and pay you from any channel. You can deliver through any channel.
Offline and online sales
- Get complete business management solutions to support your offline and online store.
Minimal staff expertise
- Grow your business with minimal staff, little training, and almost no technical expertise.