What is Omnichannel Retailing?
Omnichannel retailing is a business model that facilitates shopping across all available and preferred channels with a unique and integrated experience. Ordering, payments, deliveries, returns, and replacements can be executed seamlessly, with customers enjoying the purchase journey from all touch points they transact with.
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4 Reasons
Why Omnichannel Retailing is the Best Business Model
With shopping becoming not just an activity but an experience omnichannel retailing solutions are no more a choice but a necessity
Increased turnover and profits
Drive more traffic and generate more sales by making all preferred channels of your potential customers shoppable, and propel profits
Pleasurable customer experience
Give a frictionless shopping journey to your customers with easy returns and replacement policies across all channels of your brand presence
Enhance customer loyalty
Provide a unified brand experience across all channels and bespoken retention strategies to achieve customer longevity
No stock-out situations
With precise and accurate visibility of inventory, we can provide all-time stock availability, improve customer satisfaction, and serve them better
Multi-channel vs Omni-channel
A distinctive multi-channel approach or the collective omni-channel experience? Look for the differences and choose the best suited one for your business
| Factors | Multi-channel | Omni-channel |
| Focus | Brand centric Diverse brand experience across every channel | Customer centric Unified brand experience across all channels |
| Experience | Siloed channels with poor customer experience | Integrated channels for a stupendous customer delight |
| Promotions | No personalized campaigns due to lack of insightful purchase data | Customized campaigns based on customers' buying patterns |
| Goal | Customer engagement | Customer experience |
| Insights and forecasting | Independent channel performance with difficulty to forecast right | Consolidated visibility of business performance for precise forecasting |
Popular, Productive and Proactive Omnichannel Retailing Strategies
Up-selling
Promote in-store pickup to engage customers and shop more
Cross-selling
Trigger recommendations based on prior purchase details for customers to order more
BOPIS- Buy Online and Pick-up In-store
No shipping charges or errors during deliveries, and no waiting time for deliveries
BOPAK- Buy online and pick-up at curb side
Pre-scheduled pickup time and preferred location of order collection based on the customer's preference
BIMBO- Browse in-store, and mobile and buy online
Customers will browse the products and experience them physically in-store, bringing down returns to a greater extent
Why need an ERP for Omnichannel Retail management?
Seamless customer experience
Engage customers effectively both in-store and online. Make item search processes easier and returns and replacements policies reliable.
Best inventory management
Maintain stock availability amidst abandoned carts, damages during deliveries, and returns and replacements with centralized inventory management.
Delightful delivery system
Expand business across multiple locations with reduced logistics time, revenue spent on deliveries, and minimal staff.
Multiple payment modes
Achieve faster checkout with safe and secured payment modes and accomplish re-crediting amount for returns on time.
Strategic customer acquisition
Acquire and retain customers with tailor-made CRM and loyalty management solutions, and enhance brand affinity.
Real time insights
Procure the right items at the right time and optimize the available stock to align with demand through consolidated visibility of business data.
How to get your retail business Omnichannel ready with Gofrugal ERP?
A complete omnichannel suite to manage inventory, purchases, orders, deliveries, online payments, and customer retention strategies.
E-commerce Integrations
Orders placed through any channel will be converted into sales invoices and sent to the nearest branch. Execute and perform deliveries from the same branch and minimize logistics costs
Watch the video
OrderEasy and GoDeliver
Build your own branded app or PWA, and make your customers order online. Integrate home deliveries with live tracking and give a delightful last mile experience to your customers
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Open Network for Digital Commerce
Let your customers shop from the buyer apps that they are conversant with. Get one-time cataloging done by Gofrugal. Perform deliveries autonomously or through third-party logistics
GoSure, The Inventory management solution
Your staff can pick up omnichannel orders and process them with agile stock updates. Perform hassle-free stock audits, re-fill stock precisely, and eliminate stockouts totally
The Eye, AI and ML re-ordering solution
Optimize the inventory, reduce stock-outs, and improve cash flow with demand forecast and purchase planning through autonomous purchase reordering solution
AccountsEasy, Payment and Accounting Integrations
Payment gateway integrations for receiving payments online help achieve faster checkout. Error-free accounting and prompt GST filing are achieved with accounting integrations
The Exclusife, CRM and Loyalty Integrations
Run personalized campaigns based on the buying trends of your customers. Bring back lost customers, turn walk-ins into customers through specialized campaigns, and deepen brand affinity
SMS and WhatsApp Integrations
Be in constant touch with customers by way of sharing updates, prevailing offers, and promotional campaigns through SMS, GoAlerts integrations and the recently launched WhatsApp(meta) integrations
Facts about Gofrugal Omnichannel Integrations
Reduce 50% manpower involved in order management with e-commerce Integrations
Build your branded app and sell online in just 1 week's time with OrderEasy
Gofrugal is one of the 1st ERPs to get integrated with ONDC protocol, a Government of India initiative
With GoSure ensure 100% stock availability across all channels 24x7
Contact us now!Go omnichannel with Gofrugal ERP and grow with our customers
Gofrugal Omnichannel ERP made easy for Retail business
Deliver a seamless customer experience with Gofrugal omnichannel ERP
Deliver & logistics
GoDeliver, Dunzo
Marketplace
Amazon, Swiggy, Zomato
Van sales, Sales rep
EarnSmart
ONDC
Protocol compliant
CRM, Marketing
Exclusife, Capillary, EasyRewardz
Integrated Accounting
GST, E-invoicing, audit, connected banking
Omnichannel ERP
Notifications
GoAlerts, Whatsapp meta
Inventory & Price Control
GoAct, GoSure, The Eye
Customer feedback
myPulse
Own e-commerce
OrderEasy, Shopify
Digital payments
PineLabs, Innoviti, Razorpay
Walk-in sales
GoBill, GoKiosk, GoCheck